Why are Communication Service Providers (CSPs) eager to turn customers into fans? Fans are loyal, spend more, and influence others.
As a CSP, you can more easily convert your subscribers into fans because you know so much more about them than many other industries know about theirs. Yet, disconnected pockets of customer information may be holding you back from real-time Customer Experience Management (CEM). Further, conventional CRM-driven CEM misses the mark because it can't measure, monitor, or anticipate. Today, you need a real-time active view of customer behavior so you can influence action. This is TIBCO's two-second advantage®: real-time CEM.
Real-Time CEM Lets You Anticipate and Act
Real-time CEM is not only about data aggregation and discovery; it is about anticipation and action. TIBCO combines and integrates multiple frameworks and capabilities to understand, anticipate, and act in real-time. We combine a powerful telecom product and solutions stack encompassing analytics, integration, data aggregation, and event processing with easy-to-manage loyalty and contextual offer solutions that help you to improve and monetize your customer experience. This comprehensive framework allows you to:
- Understand, anticipate, and act to enhance customer experience at all touch points
- Determine and influence behavior by increasing the pace of customer feedback and satisfaction
- Monetize CEM by uncovering revenue opportunities
- Continuously measure and optimize CEM
TIBCO's Telecoms Product and Solutions for Real-Time CEM
Contextual Promotions – A real-time, event-driven marketing and promotions solution that detects and correlates service and usage information to capitalize on short-lived revenue opportunities
TIBCO ActiveMatrix® Service Gateway - A high performance, regulated, monitored, and secure enterprise-wide gateway for collecting customer service information and influencing customer behavior
TIBCO Fulfillment Orchestration™ - Catalog-driven fulfillment to ensure you are first-to-market with fresh and personalized offerings, enhancing customer experience through end-to-end visibility
Payments - Mobile payments solution to drive new revenue streams and offer payment capability through a variety of channels
Policy Orchestration - Standards-based telecom industry customer-aware network policy and charging control framework to influence and promote customer behavior and content delivery
Cricket Communications tracks more than 40 million events daily to understand what its customers are experiencing
Learn how T-Mobile leverages TIBCO solutions to stay innovative and keep its subscribers happy